6 DIGITAL MARKETING TECHNOLOGY TRENDS IN 2023.
Digital marketing isn't just about being creatively sound but also about taking an analytical approach to get it all right. There has been a shift in consumer purchasing decisions, which has become increasingly complex. For marketers to understand this, they need tools and techniques that will help them influence it in their favor. Mobile marketing and video are also evolving and will continue to do so this coming year.
1) Marketing Automation
This isn't your ordinary technology, and it has significant potential to revolutionise marketing and automation. 91 percent of businesses invest in marketing automation tools as they help streamline marketing across various channels. Your email, mobile, and web marketing can easily be automated with the help of these tools. With further innovations, there's much more that can change in this tool - better social engagement, interactive landing pages, web forms, and much more.
2) Content Marketing
Many marketers continue to reap the benefits of the age-old adage that content is king, and it truly is. Creating content in the form of infographics, e-books, toolkits, checklists, guides, and more, and distributing it across the right channels is the buzz. Consumer purchasing decisions can be influenced using good, helpful, and relevant content snippets. Additionally, dynamic content will also be significant in 2023 and years after.
3) Mobile Marketing
Furthermore, the mobility to search, read, or watch anything on the internet while on the go adds to its appeal. That's one of the biggest reasons why mobile marketing will continue to flourish. Your website, any landing pages, emails, blogs, social posts, images, or even newsletters need to be mobile-friendly.
4) Artificial Intelligence
As AI technology offers bots that can think and talk like humans, it makes it easier for businesses to meet their customers' needs 24/7. With this technology, the approach will be more proactive than reactive, which is what consumers need.
5) Video Marketing
Facebook started it all by introducing video as it became the primary interactive feature such as video display ads, live streams, video broadcasts, and much more. Every other social platform is merely following in its footsteps. This is just the beginning; Marketers will fully exploit these video marketing strategies as engagement is the order of the day, surpassing content.
6) Influencer Marketing
Every marketer is trying to leverage this type of marketing. Influencer marketing is about finding the right expert and thought leader in one's industry, connecting with them, and pitching your business to them, and in return, they will talk about your business/brand/product to their followers. These individuals act as the influential voice for your end users, and it doesn't come across as advertising but more like experts recommending your product to users.